UI Design
I create practical, functional interfaces that inspire & engage the user, resulting in repeat visitation and conversion. I have worked in the areas of fashion, sport and health creating interfaces and websites.
Visual Design
Having studied graphic design I pride myself on my ability to use imagery, copy & color to communicate ideas. I can create layouts & designs that both enhance & improve the experience for the end user as well as inspire & inform.
Layout
I have strong knowledge & understanding of hierarchy & structure. Along with that I have the ability to beautifully create balance between visuals & copy, & use color skillfully & elegantly.
Conceptualizing
I am able to create quick & efficient design iterations in sketch, white board or digital form to help identify possible routes of exploration and develop initial ideas.
Brand Development
I am skilled at working within brand guidelines, whilst having the ability to keep the brand evolving by producing engaging content that tells an inspiring story.
Communication
I am able to articulate ideas & concepts to clients, business partners & non-designers. Discussing changes, obtaining accurate requirements, & outlining & addressing issues. I am personable, approachable & easy to talk to.
Art & Creative Direction
I have the ability to articulate my vision to those around me, along with experience developing the look and feel of a brand. I can determine how to best represent a concept visually & work alongside models, photographers, project managers, developers & copywriters to maintain consistency & style across a brands entire portfolio.
UX Design
I am a strong advocate for the user in any project that I work on. I always design with empathy, & utilize the wants & needs of the end user to guide my decision-making when tackling every stage of a project.
Project Management
I effectively manage my time and my workload.
I am able to organize, prioritize & make logical decisions. I can identify the need to be proactive and self initiate in my day-to-day work.
Problem Solving
Every project ultimately begins with a problem. I'm able to efficiently outline what issues need to be solved, create actionable next steps & provide logical, thoughtful answers & results.
Typography
Knowledge of typographical elements & hierarchy, with a strong eye for detail & ability to know how & when to use fonts to communicate effectively.
Data Analysis
I'm skilled at implementing design decisions, creating engaging visuals that are based on analytic data from multiple sources, including user testing, prototypes, questionnaires & interviews.
E-Commerce Design
I have vast experience designing for the full customer site experience. From creating engaging visuals, establishing navigation, browse & category result pages through to checkout flows, account management & everything in between.
Multi-Channel Design
I have experience working in a variety of different mediums. I have spent time in print, including magazine & catalogue design, billboard posters, as well as working on brand merchandise & retail signage. Along with this I have worked on many websites, emails, social media marketing campaigns, mobile websites & app designs.
